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AutomotiveClient: Automotive interior parts manufacturer

Metallic Effect Masterbatch Replaces Spray Painting for Auto Trim

Metallic Effect Masterbatch Replaces Spray Painting for Auto Trim
Zero
VOC emissions
20% → < 2%
Reject rate
40%
Cycle time reduction
-35%
Cost per part

The Challenge

The client was spray-painting automotive interior trim parts to achieve a metallic finish, resulting in high VOC emissions, 20% reject rate from paint defects, and long production cycle times.

Our Solution

MHK Color developed a custom metallic masterbatch using aluminum flake pigment in a PA carrier matched to the client's base polymer. The formulation achieved the same visual effect as spray painting in a single injection molding step, eliminating the painting process entirely.

Results Achieved

Zero VOC emissions achieved. Reject rate dropped from 20% to under 2%. Production cycle time reduced by 40%. Overall cost per part decreased by 35% including material and process savings.

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