Privacy Policy

1. Information We Collect

Information You Provide Voluntarily

When you interact with our website, you may provide:

• Contact form submissions — name, email address, phone number, company name, country, and message content when you submit an inquiry or request a quote.
• Product inquiries — details about your polymer type, application requirements, and color specifications.
• Sample requests — shipping address and contact details for sample delivery.
• Newsletter subscriptions — email address for receiving technical guides and industry updates (if applicable).

Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect:

• Device and browser information — IP address, browser type and version, operating system, screen resolution.
• Usage data — pages visited, time spent on pages, referring URLs, click paths, and interaction data.
• Location data — approximate geographic location derived from IP address (country, region, city level).
• Cookie data — as described in the Cookies section below.

2. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (web beacons, pixels, tags) to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Measure the effectiveness of our marketing campaigns
• Deliver relevant advertising on third-party platforms
• Improve website functionality and user experience

Types of Cookies We Use

You can control or disable cookies through your browser settings. However, disabling cookies may affect website functionality. Some cookies (especially advertising cookies) may continue to collect data even after you leave our website, as they are set by third-party platforms on their own domains.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, quote requests, and sample requests
• Provide product recommendations and technical support
• Process and fulfill orders and sample shipments
• Send relevant communications about products, services, and industry insights (only with your consent where required by law)
• Analyze website usage to improve content, navigation, and user experience
• Measure and optimize the performance of our advertising campaigns
• Display personalized advertising on third-party platforms (e.g., Google, Meta)
• Detect, prevent, and address technical issues, fraud, or security incidents
• Comply with legal obligations and protect our legitimate business interests

4. Information Sharing & Disclosure

We do not sell your personal information. We may share your information with:

• Service providers — third-party companies that provide hosting, analytics, email delivery, customer relationship management, and advertising services on our behalf. These providers are contractually obligated to protect your data.
• Advertising partners — platforms such as Google Ads and Meta (Facebook/Instagram) that may use your data to display relevant ads. See Section 5 for details.
• Business partners — with your consent, we may share information with logistics partners for sample delivery or with technical partners for custom formulation development.
• Legal authorities — when required by law, court order, or government regulation, or to protect our legal rights and safety.

5. Third-Party Advertising

We use third-party advertising platforms to promote our products and services. These platforms may collect and use your data to serve relevant advertisements on our website and across other websites.

Google Ads

We use Google Ads to display advertising on Google Search, the Google Display Network, and YouTube. Google may use cookies (such as the __gads cookie) to serve ads based on your prior visits to our website or other websites.

• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
• You may opt out of personalized advertising by visiting Google Ads Settings.
• You may also opt out of third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

Meta (Facebook/Instagram) Advertising

We may use Meta's advertising services to display ads on Facebook and Instagram. Meta uses cookies and similar technologies to measure ad performance and deliver relevant advertising. You can manage your ad preferences in your Meta account settings.

Remarketing / Retargeting

We may use remarketing technologies to show you ads for our products on third-party websites after you have visited our website. These ads are served by Google and other advertising partners based on your browsing history on our site.

Analytics

We may use Google Analytics or similar analytics services to understand how visitors interact with our website. These tools collect information sent by your browser, including pages visited, time spent, and referring URLs. This data is used to improve website content and performance.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Contact form data — retained for up to 36 months for business follow-up purposes.
• Quote and inquiry data — retained for the duration of the business relationship plus 24 months.
• Analytics data — retained in aggregated, anonymized form for up to 26 months.
• Cookie data — retained according to the durations listed in the Cookies section above.

You may request deletion of your personal data at any time (subject to legal retention requirements) by contacting us at info@mhkcolor.com.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission (HTTPS)
• Secure server infrastructure with access controls
• Regular security reviews and vulnerability assessments
• Limited access to personal data on a need-to-know basis
• Staff training on data protection and privacy practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of inaccurate or incomplete data.
• Erasure — request deletion of your personal data ("right to be forgotten").
• Restriction — request that we limit the processing of your data.
• Data portability — request your data in a structured, machine-readable format.
• Objection — object to the processing of your data for marketing or other purposes.
• Withdraw consent — withdraw your consent for data processing at any time where consent was the legal basis.

To exercise any of these rights, please contact us at info@mhkcolor.com. We will respond to your request within 30 days.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the GDPR. If you believe we have not complied with data protection laws, you may lodge a complaint with your local data protection authority.

9. Children's Privacy

Our website is intended for business professionals and is not directed to children under 16 (or the age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will post the updated version on this page with a revised "Last updated" date. We encourage you to review this page periodically. If we make material changes, we may also provide notice on our homepage or via email (if we have your email address).

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

For privacy-specific inquiries, please include "Privacy Request" in your email subject line.